Whenever I speak with someone about project management and social media I tend to get one of two reactions. They either see the value right away or they don’t get it at all—dismissing the socialization of project management out of hand. After a few minutes of conversation, their negative attitude seems to boil down to the following two arguments:
1. They are put off by what they consider the trivial nature of current social media like Facebook and Twitter.
2. Democratizing the project management process conflicts with their top-down, command-and-control management style.
Most of the angst about using social networking within the project management process comes from a lack of understanding. I agree with those who suggest that simply incorporating a Twitter-like activity stream or mimicking Facebook isn’t a legitimate strategy for socializing the project management process. If that’s the sum total of your social project management strategy, I don’t believe it will help you accomplish much.
That being said, the workforce today utilizes social media in their daily lives for a number of personal activities, making it an easily recognizable metaphor for making work management processes more accessible. The way the workforce interacts with media today is significantly different than what we were doing 30 years ago. If we can successfully capture the essence of what makes social media work generally, within the work management context, I see the increase in collaboration, communication and visibility a potential productivity boon.
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