Facebook for business

Facebook Ads for Market Research 

There's been heavy buzz about Facebook for business ads - and with good reason. Created properly, they can be an effective tool in rocketing your popularity like a meteor, or branding your business. 

But almost no one talks about using Facebook ads in reverse - as a source of valid ideas for market research. 

Think about it. If a subject is on Facebook, and it's got an ad, it's likely viable. Are there groups? Fans? Often you can find out exactly how many Facebook fans a strong group or website in your niche actually has. 

You can also see if people are actually interested in a particular product; how passionate they are about the subject; and what age group, gender, education background and more its members display in their profile. 

That's instant targeting! No more fumbling around in Alexa, trying to figure out what the actual human demographic is likely to be. Right there on Facebook you can see: 

What the fans are talking about