According to our research report “Sports Wear Market in India”, Indian sportswear market has been witnessing rapid growth for the past few years on the back of increasing per capita income, changing lifestyle, and consumer preferences. Changing lifestyle and favorable demographics have also created growth-oriented environment, which has grabbed the attention of all major domestic and international sportswear players to capitalize on this highly lucrative market. Moreover, it is expected that the sportswear market will reach to ' 1,159 Billion by 2014, growing at a CAGR of around 33% during 2010-2014.
Ongoing research found that the Indian economy has been showing tremendous growth for the past decade, resulting in the increased consumption levels and changing lifestyle. As one of the major growth drivers of the economy, the country has emerged as one of the fastest growing retail destinations worldwide. Indian consumers, who have traditionally been known as 'price sensitive', are now becoming more brand-conscious. With the changing lifestyle, sporting culture is fast catching up with the country's population, which is witnessing an increase in the demand for sports apparel and footwear.
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